earch marketing has now marketing, identify your market
become an integral part of and keyword. For starting off, it
many marketing strategies. is always advised to target low
With most of the business going competitive keywords. This will
online, there has been an not only get you your coveted
increased demand for search ranking easily but will also help
marketing professionals who could you to avoid the Google sandbox.
increase the visibility of I use wordtracker, overture
website and web-based businesses keyword research tool and Google
to a larger mass of people trends for analyzing and
through a very common and popular selecting keywords.
method, Search Engine
Title – After you’ve decided
Optimization. your target keyword, the very
There are many articles that you next thing to do is to frame your
would find in this article homepage title. The page title is
directory as well as throughout one of the most important
the web on how to optimize your elements of on-page optimization.
site and achieve a high ranking A title not only is crucial to
in the SERP (Search Engine Result ranking well but also for your
Pages). Though SEO is a vast CTR (click through rate) A well
topic and tons can be written crafted keyword rich title will
about it, in this article I will help you in achieving better
be focusing on some basic and ranking as well as bring in more
very important areas of SEO which visitors. The title is the first
can get you your coveted rankings thing that your potential
over a period of time.
visitors will see about your site
Keyword research – This is the in the SERP and make a decision
first and the most important part on whether to click on your link
of your entire search marketing or not.
campaign. Before you start
Make sure that the length of
your title does not exceed 65 that your page description
characters. Keep the first 30 doesn’t exceed 100 – 125
characters for search engines and characters. Keep your targeted
the later 30 for your visitors. keywords at the first line of the
It is always advised that you description and keep it in a
keep your targeted keywords at sentence without any punctuation.
the beginning of your title. Keep Though many believe that search
unique titles for each and every engines now ignore the meta
page and restrain yourself from description, it is still advised
repeating a keyword within the to keep it as it provides
title. If you have to repeat additional text to your page and
keywords, make sure that it does is very useful while optimizing
not get repeated more than image-based pages.
twice.
Keywords – This is another
SEO experts advise using a area which many SEO experts
one-word buffer word before your believe to be ignored by all the
main keyword in the title. For major search engines. Though I
example, if your targeted keyword also believe in that, still I
is Myspace Widgets, start you would suggest you keep your
title with “Free Myspace Widgets” keyword tag just to complete the
or “Get Myspace Widgets” etc. basic on page optimization
This buffer-word is used to checklist. Don’t stuff too many
prevent the raising of keywords within the tag and keep
over-optimization flags, which it within 200 characters.
Google looks out for nowadays.
Headers – Headers are also a
Though there is no solid fact to very important on-page
prove this but is advised.
optimization factor that can
Description – Meta description influence your ranking in the
is a short piece of text SERP. Search engines weigh
describing your page. Make sure keywords heavily that are within
the header tags. Again, many SEO looks natural, is grammatically
gurus advise to start your header correct and definitely not look
with H2 instead of the spammy.
conventional H1. This is again to
Links – This is one of the
be safe from the clutches of most important factors of ranking
over-optimization. There are many well in the SERP. Backlinks from
reputed search professionals who related and high PR sites are
have claimed that using H1 crucial for ranking well
resulted in a dip in their search specially in Google. Top most
engine rankings and hence suggest priority is given to one-way
starting the header hierarchy links from related authority
with H2. Again don’t stuff too sites. Go for related directories
many keywords within the header and the ones to target primarily
tags. Make it look natural and are Dmoz and Yahoo. Link exchange
meaningful.
is also a good way of getting
Body Content – Search engine backlinks. Another way of
spiders read pages from top left attracting a large amount of
to bottom right. So it is always one-way links is a link bait. A
a good idea to place keywords on link bait is basically content
the start of your page content as that would compel other
well as near the end of it. webmasters to voluntarily link to
Sprinkle your keywords sensibly your site from their’s as a way
within your content and don’t go to provide useful and interesting
by the false idea that more the content to their visitors. There
number of keywords, greater the are many ways to create a link
chance of ranking higher. Search bait. You may go through the web
engines don’t rank that way. Try and will find tons of ideas for
to maintain a keyword density of creating a sharp link bait that
3 – 5% and plug in your keywords will attract one-way links like a
in such a way so that the matter magnet.
Well these points pretty much google_ad_width = 728;
sums up the basics of search
engine optimization. Remember google_ad_height = 90;
that SEO is not a overnite job
and requires a lot of knowledge, google_ad_format =
hard work, perseverance and most "728x90_as";
importantly patience.
google_ad_type = "text";
border-color: #FFFFFF;
background-color: #F5F7FB; google_color_border =
border-left: #BAC9FF 1px solid; "F5F7FB";
border-right: #BAC9FF 1px solid;
margin-top: 5px; margin-bottom: google_color_bg = "F5F7FB";
10px;" valign="top"
align="center"> google_color_link =
"0000FF";
type="text/javascript">
"http://www.isnare.com/adsense-al
t-728x90.php"; type="text/javascript"
src="http://pagead2.googlesyndica
tion.com/pagead/show_ads.js">
About the Author:
Jennifer is a reputed search marketing professional and specializes in organic as well as paid search marketing campaigns. She has worked as an online marketing consultant for http://123Greetings.com . She is passionate about reading, driving, golf and blogging. She currently owns blogs on Birthday Ecards
Article Tags: search, keywords, title
