f you are not blogging for your blog as well as answer
your business then you questions.
should be. While many
people simply dismiss blogging 2. A blog can help you attract
because of its description as a new customers. Your blog entries
web diary they are missing a lot (posts or articles) will become
of traffic and revenue generating fodder for the search engines and
opportunities every day. Are you will attract new visitors. If
one of those missing out? your blog answers the visitors
question or attracts their
In truth blogs are much more than interest you have just found
a simple web diary. They are another qualified lead.
actually a content management
system and/or an easy web site 3. Blogs and RSS feeds often rank
template. Blogging software higher in search engines than
allows you to begin posting your traditional web sites. Search
content to the Internet in engines love blogs and RSS feeds.
minutes and when you harness that If you design your blog properly
ability with an RSS feed you have then every time you update it the
a powerful traffic magnet. search engines are notified. Even
if you don't regularly ping most
I have come up with 7 reasons why search engines will revisit blogs
every business should have a blog more frequently. Plus the very
and RSS feed. organization of a blog lends
itself to spidering and good
1. Publishing a regularly updated search engine ranking.
blog helps you keep in touch with
your existing audience and/or 4. Blogs can help you establish
customer base. You can publish or build your reputation in a
updates, news, or thoughts in particular field. As your blog
grows you will demonstrate your number of free blogging sites out
knowledge in your chosen niche. there. I started out with href="http://blogger.com"
5. Blogs and RSS feeds are good title="http://blogger.com"
revenue streams. You can add target="_blank">http://blogger.co
pay-per-click ads, affiliate ads, m and usually recommend them
or sell ad space on your blogs. but have heard others point to
In fact, many PPC companies also several other top blogging sites
provide the ability to add PPC to as well. The blogging software
your RSS feeds. that I now use is WordPress and
also happens to be free. In fact,
6. Blogs are great ways to most web hosts now offer
generate leads. Even if you don't WordPress (or other free blogging
want to put any advertising on software) as a free site add-on
your blog you can use it to through Fantastico. Installing
promote or capture leads for your WordPress from scratch is quick
own programs. These are great and easy but Fantastico makes it
leads as the fact that they came even easier. Blogs created at
from your blog means they are Blogger have an RSS feed created
already interested in your topic for them and WordPress also
and predisposed to your creates feeds in several
individual message. variations automatically.
7. Creating your own blog is the As you can see there are several
easiest way to establish a benefits to starting your own
presence on the Internet and blog and RSS feed. If you can
creating an RSS feed is even count that many benefits from an
easier. In fact, it is also the Internet marketing technique that
cheapest way to get started on is also free and easy then you
the Internet as there are a are foolish not to begin using it
for yourself.
About the Author:
Deanna Mascle publishes the Establish Your Epresence newsletter which offers helpful tips and advice about internet marketing. Learn more at Epresence
Read more articles by:
Deanna Mascle
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