ould you like to get
more sales from your 3. Give a percentage of your
online sales letter? Here sales to a charity. Mention this
are 7 easy tips that you can in your ad copy. This is a good
improve on your ad copy instantly strategy because your company
and generate more revenue: gives back to society plus it
also "propels" your prospect to
1. Have a Strong Call to Action. act charitably (and hence make a
Decide what is it that you want purchase).
your prospect to do when reading
your sales letter. Are you asking 4. Include a good, solid
your prospect to subscribe to guarantee or x-days-money-back
your mailing list? Or is it to period in your offer. In all
make a purchase? Lead your respects, you are likely to
prospect to the conclusion you improve your website sales
want by making your offer sound conversion if you offer a
really attractive (eg. give lifetime guarantee.
valuable bonuses) and making it
easy for him or her to take 5. Use the checkmark or a
action. bulleted point against each
benefit of the product or service
2. Get help in spotting Errors. that you are selling. You want to
It's tough to have a 100 percent have as long a list as possible!
perfect ad copy. Solve this And present features of your
problem by giving a reward to product or service as benefits or
your readers who spot more than solutions to your prospect's
five errors in your ad copy. problems.
Alternatively, ask your personal
friends to help you to check for 6. Include P.S., P.S.S. and
errors and buy them lunch! P.S.S.S. at the foot of your
sales letter. It has been shown
that many busy website visitors 7. Include your contact
do not have the time to read your information prominently. The
entire sales copy. They are feeling of security is important
likely to scroll to the bottom of to prospects who do not know or
your sales letter to check out have met you. If they do not feel
the conclusion, summary and how secure, they are not likely to do
much your product is selling for. business with you. Including your
As such, in your concluding contact information helps in that
paragraph, including post scripts they know that you are reachable,
is a good idea. Here, you can that you are a REAL person and
summarise the main points of what you are running a genuine
you are selling, repeat your business.
bonus offers and once again, your
call for action.
About the Author:
Evelyn Lim is the publisher of the very popular newsletter Mapping You to Success. Her FREE newsletter is jam packed with resources, tips and ideas for the aspiring e-business owners. To subscribe, please visit http://www.e-BizMap.com or her blog at http://www.EvelynLim.com .
Read more articles by:
Evelyn Lim
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