've looked at a lot of tell the search engines what your
websites over the years and web page is about, and are
helped a lot of clients, thought to be a critical factor
and I've yet to meet anyone who in how search engines determine
is totally committed to making the order in which pages are
their site as successful as it displayed in the search engine
could be. result pages (SERPS) for a
specific search term.
This is particularly true when it
comes to search engine 2. Descriptive Keyword Links.
optimization. Most online
businesses make a half-hearted How do search engines find and
attempt to get better search index your site? They follow
engine rankings, but rarely links from one page to another,
implement anymore than one or two indexing content as they go. If
things that could really help the links they follow contain
make their site a success. keywords and phrases that are
relevant to the page content, the
Which of the following does your search engines will boost the
website have? ranking of that page in their
results. You should also use
1. Unique Page Titles. keywords and phrases in the
site's navigation (menu), as
Take a look at a selection of web those terms are (or should be)
pages that come up high in the highly relevant for the page they
search engine results for any link to.
search term and you'll notice
they all have one thing in 3. Keywords in Your On-page Copy.
common: unique page titles.
Denoted by in HTML, page titles If you want the search engines to
know what your page is about, and focused your site is, the higher
rank it appropriately, you must it will rank for related search
scatter keywords throughout your terms. For example, a site that
on-page copy. Keywords in your is focused on the sale of
copy establish your site's exercise mini-trampolines will
relevance for words searchers use probably do better for the search
when they're looking for your term "mini trampolines" than a
product or service. site that tries to sell a number
of unrelated or a selection of
4. Clean, Accessible Website different exercise equipment. In
Design. addition, it makes sense to
create specialty websites
Messy, bloated HTML code, 404 whenever possible. That way, you
errors, re-directs, too many don't fall into the trap of
graphics, content hiding behind trying to do too many things and
forms etc., all hinder the search end up doing none of them well.
engines' ability to index your
site. And if they can't index it, 6. Relevant Incoming Links.
they can't rank it. Follow W3C's
accessibility guidelines when The number of other sites that
building your website. Better link to your site's pages is
yet, ask your website designer important but the quality of
what he knows about standards those sites, and the text used in
compliant website design. If he the link, carries much more
or she can't answer, find someone weight with the search engines.
who can. For example, one relevant link
from an "authority" site such as
5. Focused Site Topic. a .org, .gov, or a site that's
proven itself as a reliable
It seems logical that the more source, provides more value than
several links from unrelated or worry about is getting those
"unproven" sites. people to buy something from you
on a frequent basis.
Of course, there are other
several other factors that go And that's really what it's all
into determining a site's ranking about.
(far too many to go into here)
but these are some of the most To your success,
important.
Julia
They're all easy to implement, so
there's really no excuse for not Comment on this article at: Read
taking advantage of them this article at
especially if you want to make http://www.juliahyde.com/mw/high-
sure your site is found and ranking-websites
visited by as many people as
possible. Then all you'll need to
About the Author:
Julia Hyde is an advertising copywriter and consultant specializing in search engine optimization, search engine marketing, and traditional advertising. She currently runs Creative Search Media, a full-service advertising and search engine marketing agency. You can contact Julia via her website at http://www.juliahyde.com
Read more articles by:
Julia Hyde
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