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6 Ideas To Improve Your Dropshipping Website



I


talk to a lot of people        etc. You will lose more customers 
who are doing business          then you realize by having a site 
online everyday (no             that looks like it was designed   
surprise given my industry). Come     by a 6th grader in a computer     
to think about it, almost every       class. I know you have seen them. 
single one of my conversations        Text that is a rainbow of colors. 
are with Internet business owners     First paragraph green, second     
and 90% of them ask me the same       paragraph red, next yellow and so 
question; "Would you please take      on (just repeat any color you can 
a look at my website, and give me     think of and you get the point).  
any ideas on how to improve it?"      Creating a site like this is very 
Besides helping business owners       unprofessional and you will not   
find products to dropship, I own      be taken serious.

             
my own business online and have       

2. Images, graphics and        
been where these people are. I        banners - Make sure that you are  
love to help in every area that I     using the cleanest looking,       
can, or have time for.                fastest loading and most          
I have narrowed down what I think     optimized images you can. There   
are the top 6 ideas to improving      are several programs out there    
a dropshipping website -

          that will help you optimize your  

1. Site Structure - Make sure      images for the web. You may even  
your site loads fast, and that        have some software on your        
the code is clean. If you built       computer and not even know it.    
the website yourself, or had          Most programs like Photo Shop, or 
someone else build it, did you        Paint Shop Pro (even the basic    
make sure (you or) they used CSS,     operating system photo programs)  
and that it validates. When using     have image optimization programs  
CSS you make sure that everything     that can help speed up the load   
on the site is uniform. The font      time and clarity of the photo.    
size, style of font, colors used      The more images that can help     



describe the product you are          then your competition, then you   
selling, the better. Remember the     might as well give up. For        
saying that a picture is worth a      example, if you are working with  
thousand words.

                   a supplier, and so are 1000 other 

3. Site Navigation - If your       people, how many of those people  
potential customers can't browse      do you think are just copy and    
through your site easily, or feel     pasting the product descriptions  
they are lost, you will lose them     and not doing anything they can   
80% of the time from my               to make it their own using the    
experience and website analytics      keywords they want to target?     
tracking. I try to follow the "3      Most of those people are not      
click rule", meaning that it will     doing anything to make their      
not take people more then 3           content better (from my           
clicks to get to your shopping        experience) so even just changing 
cart. Also make sure you add an       things around a little and making 
html site map and a universal         the content better by being more  
search engine site map so the         descriptive and using more        
search engines can know about the     keywords will put you ahead of    
pages you are offering and when       the competition 100%.

         
they are updated. Doing this will     

5. Make Me Feel Safe - If you  
help you have the freshest            do not have any kind of SSL       
content from your site on the         certificate, BBL logo, or "hacker 
search engines.

                   safe" logo on your site, then you 

4. Amazing Unique Keyword Rich     need to research these out and do 
Content - The more information        whatever you can to get at least  
you can provide the better.           one of these added to your site   
People get on search engines to       where visitors can clearly see.   
look for what? Information. If        With all of the talk going on     
you are not providing information     about identity theft people are   
that is at the very least better      very weary these days about       



giving credit card info online.       will take some time and planning. 
So, anything you can do to help       If you get started implementing   
people feel safer on your site        them now it will pay off in the   
(even a little bit) will help         long run.

                     
increase sales.

                                                     

6. Contact Info - People are       

behind this?" I want to know that     border-left: #BAC9FF 1px solid;   
I can talk to a human if needed       border-right: #BAC9FF 1px solid;  
and that someone will be there to     margin-top: 5px; margin-bottom:   
actually answer my email or           10px;" valign="top"               
return my call. Make sure you         align="center">                   
have a phone number where people                                        
can contact you, email address         and mailing address. When people      type="text/javascript">              
google_ad_type = "text";                                          
                                       google_ad_channel               type="text/javascript"            
="8710800197";                                                          
                                                                  
google_color_border =           src="http://pagead2.googlesyndica 
"F5F7FB";                             tion.com/pagead/show_ads.js">     
                                                                        
google_color_bg = "F5F7FB";                         
                                                                        
google_color_link =             
                      
"0000FF";                                                               
                                          
google_color_url =                                                
"3E3F43";                             
              
                                      




About the Author:

If you are looking to get started in a Dropshipping business then check out The Shipper and its FREE 7 day trial premium product sourcing membership. You can also learn more about website analytics by clicking the link.

Article Tags: make, people, site



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