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5 Traffic Strategies Of Shawn Casey Internet Marketer and Attorney



Y


ou do not have to be an         compelling was that you should    
expert webmaster or             never submit your site to search  
copywriter to drive traffic     engines and that it actually      
to your site or blog. Last night      works against your ranking. It is 
I logged into Success University      much better for their spiders to  
and took a course on the subject      find you with updated content.    
of traffic with noted Internet                                          
marketer and attorney Shawn           If you are not a webmaster or     
Casey. It was about a 35 minute       technically savy, you can do a    
audio presentation with the most      search for hosting providers that 
important point being to simply       have easy to use templates you    
take action.                          can use to cut and past your way  
                                      to a descent looking site. Once   
I’ve often found myself in the        you find a hosting company you’ll 
“Paralysis by Analysis” boat so       need to purchase your domain name 
it was good to hear a message of      or URL if you haven’t already     
avoiding it from a guy of his         done so. If you haven’t, my       
stature.                              suggestion on this is as follows: 
                                                                        
Strategy 1: Get Your Own Website      *** If you’re hosting company     
                                      sells domain names, keep it under 
Casey said that you absolutely        the same roof and buy it          
need your own website and that        (register it) with them. You can  
you will never get search engine      probably get it cheaper elsewhere 
optimization using generic            but it is one less thing you have 
affiliate sites. I agree with         to deal with when you point your  
that and will add that it’s much      URL to your site.                 
easier to start and maintain a                                          
blog, but that’s my opinion. One      Strategy 2: Keep Your Content     
thing he said that I found            Fresh                             



                                      smaller ones. If you are taking   
Search engine spiders like fresh      the blog approach, you will want  
content and on the Internet,          to let the search engines know    
content is king. In Shawn Casey’s     every time you update your site   
explanation, he stresses that you     with fresh content with a process 
do not need to be perfect; you        called “Pinging”. The easiest way 
need to be consistent. Write          to do this is to go to            
about things you’ve recently          “pingomatic.com” , enter your URL 
learned, what your thoughts are,      and/or RSS feed link, and request 
anything, just do it and do it        pings. Within seconds, you get    
regularly.                            messages of which engines         
                                      accepted your ping request.       
If you don’t like to write at                                           
all, Casey suggests going to          Strategy 3 – Get Links Back to    
article directories to use other      Your Site (Reciprocal Linking)    
authors’ articles to put on your                                        
site as fresh content. You must,      Casey, and many other successful  
however, keep the author’s            marketers, contend that in order  
resource box in tact with the         to get top search engine ranking, 
article when using their              you need other websites out there 
material.                             linking back to yours. The more   
                                      websites linking to your website, 
Three of the more popular article     the higher your raking will be.   
directories are:                      He says that you can do this      
                                      manually but it would take a lot  
•isnare.com                           of time and work.                 
•goarticles.com                                                         
•ezinearticles.com                    Instead, he recommends using Link 
                                      Metro by Brad Callen. (As I write 
There are hundreds of others          this, it’s Father’s Day and I     



remember getting a notice             masterpiece. Just write the thing 
recently that Brad just became a      and get it out there with links   
father so props to him and all        back to your site. Like strategy  
the others out there!) With an        three he says there are free to   
advanced membership which is only     submit to press release sites but 
$20 a month, you can completely       doesn’t necessarily regard them   
automate and monitor your link        highly. Here he recommends        
building efforts. I can’t expound     PRWeb.com where the PR is short   
on it because I just learned          for,you guessed it, press         
about it last night from Shawn        release. With the increasing      
Casey, but I will say I’ve used       number of people getting their    
other products from Brad Callen       news from the web and avoiding    
and have found them to be useful      traditional forms of media        
so I will give this a try and let     (probably because they are so     
you know how it goes later on my      biased), news distribution on the 
work at home weblog                   web is firmly planted and the     
nathangurley.com. Shawn Casey         search engines are not only part  
endorses it wholeheartedly and        of it, they are competing to get  
there are countless other             it in front of you and people     
believable testimonials on there      with news are competing to get it 
so I’ll give it a shot soon.          on the search engines so it       
                                      should be a healthy market for    
Strategy 4 – Press Releases           years to come.                    
                                                                        
Another strategy Shawn Casey          Strategy 5 – Article Marketing    
discusses on his Success                                                
University course is the use of       In Strategy 2, Casey discussed    
press releases. Again he stresses     getting fresh content from        
that it doesn’t have to be            articles directories. You can be  
perfect or a literary                 on the reverse side of that and   



get reciprocal links using a          For those who still do not want   
technique known as Article            to write, Casey suggests going to 
Marketing. Instead of going to        elance.com where he says you can  
these directories to get content,     hire people to write articles for 
Casey suggests writing content        you. Either way, the reputable    
and submitting them yourself.         directories do not like           
What happens is, you become the       self-promotion and affiliate      
author and the expert and your        links and such in your articles.  
links are in your author              They want information that others 
reference box pointing back to        will find useful and will reject  
your site. Once your article is       your submissions if you are       
accepted, you get instant             merely trying to promote          
credibility and links back to         yourself.                         
your site. If others like what                                          
you wrote and put your article on     Simply write useful information   
their site you get more links         that people can use and use the   
back. It's almost like creating       strategies discussed by Sean      
viral traffic.                        Casey and you will get traffic.   
                                      

                              




About the Author:

Nathan BF Gurley is author of the book "How To Get Your Hurricane Insurance Money!". You can read about Success University on his blog at: NathanGurley.com Post Here: iSnare Free Articles


Read more articles by: Nathan Gurley

Article Source: www.iSnare.com


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    5 Traffic Strategies Of Shawn Casey Internet Marketer and Attorney