et me make one thing Here's the problem. There is
perfectly clear, right off so much information available on
the bat. SEO (both bad and good), that you
I don't consider myself an SEO can very easily experience
expert (search engine information overload. So the
optimization), by any stretch of first step of my SEO success
the imagination - not even formula is:
close.
1. Don't Believe Everything
However, I DO know what works You Read. There is a ton of
and what DOESN'T, when it comes outdated and inaccurate
to search engine information regarding SEO.
optimization.
Therefore, my advice would be,
And if you "read and heed" the when it comes to SEO, listen to
advice set forth in this article, people whom have a reputation of
so will you.
knowing what they're talking
First of all, before you can about - and the background and
understand how SEO works, you results to back it up.
first have to know what it
A few of the best SEO experts
is.
around include Shari Thurow, Jill
Organic, or natural, SEO is a Whalen and Danny Sullivan. If you
method used to make a web site read and follow their advice, you
more visible on the Internet. The will never go wrong.
optimization of a site simply
2. Do Your Research. You would
means using techniques which be amazed at how many marketers
allow each page of your site to attempt to optimize their site's
be found by the computer robots without doing an iota of
that visit your site - and at the research. I'm serious. I've seen
same time - to be appealing, marketers trying to optimize
informative and interesting to their website's using keyword
human visitors.
phrases that don't even exist. So
what's wrong with that engine friendly. Nowadays, the
approach? current most preferred style of
Well, if the keyword phrase website design is CSS (Cascading
doesn't exist, that means that no Style Sheets).
one is searching for it.
Most website designers don't
And if no one is searching for know a thing about SEO, and they
your keyword phrase, they're not could care less whether or not
going to find your website.
you rank well in the search
That's why it's important to engines. Again, do your research,
use effective and proven SEO before having your website built,
tools such as Overture's keyword and you'll save yourself a lot of
optimization tool:
money and avoid potential
Keyword Selector Tool
headaches.
...and Wordtracker:
4. Don't Keep Repeating
Keyword services for Keyword Phrases. I see this a
professional search engine lot. For example, let's suppose
optimization
your website sells pet products.
These tools will give you an Contrary to popular belief, it's
idea of what keyword phrases not necessary to mention the
people are searching for, and keyword phrase "pet products"
give you a decided advantage when fifty times, when writing your
optimizing your website.
website's description. This is
3. Build An SEO-Friendly considered spamming, and could
Website. One of the most get you into trouble with the
important things you can do when search engines.
building your website is to help
So how many times should you
the search engines to like you. mention your keyword phrase when
That means staying away from writing your site's description?
Flash sites and frames. These Once or twice is fine. Anything
things are simply not search more than that will send up a red
flag to the search engines. optimize your website. However,
5. Don't Use Hidden Text. if you follow the 5 steps set
What's hidden text? Hidden text forth in this article, you'll be
is text on your website that is well on your way to building a
displayed in such a way as to not search engine friendly
be easily readable. For example, website.
setting the font color to be the
same as the background color of
Be warned, however. This is align="center">
considered "Black Hat" SEO, and
Google has taken serious steps to prevent this technique, by type="text/javascript">
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Article Tags: search, seo, website
