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5 Stats To Know About Your Website



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span                            will hear internet marketers      
class="cap">In any      refer to getting a 1%, a 3% or    
business, online or             even 4%. Conversions are figured  
offline, it's important to know       by taking your total number of    
your numbers. Many business           sales for a given period, and     
owners get lost in the day to day     dividing that by your total       
things and forget to watch their      visitors for that same period of  
stats (statistics). Online, you       time. So if I had 3 sales last    
can track your website stats very     month, and 100 visitors to my     
easily using google analytics and     site, thats a 3% conversion. It's 
your shopping cart software. Here     best if you know this stat down   
are five stats you should be          to the second decimal place, like 
keeping about your site.              1.67%, because improving your     
#1. The number of leads. Leads        conversion even .5% may be huge   
online are referred to as             to your revenues.

             
visitors, or traffic. For your        

#3. Average dollars per sale.  
sales pages, you need to know the     This stat refers to how much you  
unique visitors. If you are           make per sale on your site. If    
checking the stats for a blog,        you only sell one item on your    
you might want to see daily           website for $50, then your        
visits or visits to each post.        average sell will always be $50.  
You can get traffic to your site      But if you have an upsell, or     
from various sources:                 additional items for the buyer to 
Pay-Per-Click, search engines,        purchase, you will have varying   
social bookmarking sites, your        numbers to look at. To figure     
blogs, other peolpes blog, your       your average dollars per sale,    
email list, and more.

             take your total amount of money   

#2. conversion percentage.         collected for a given time, and   
Conversion is a very important        divide by the number of customers 
number to watch. Many times you       during that time. If you made 23  



sales last month, and collected       year!

                         
$5000 in total revenues, then         

#5. Net profit. Many           
your average dollars per sale is      businesses will track their gross 
$217.39.

                          revenues, but never know their    

#4. Average number of              net profit. This is a very        
transactions per customer. This       important number to know because  
stat is key to a stable long term     it tells you if you are making    
profitable business. This number      money or loosing money. A true    
tracks how many times a customer      (unless you are a nonprofit!)     
buys from you. Customers that buy     business makes a profit. If you   
from you once, are likely to buy      are loosing money each month, and 
from you again, if you stay in        don't know it, you really just    
contact with them. Also,              have yourself an expensive hobby. 
marketing to current customers is     This number is easy to get. Just  
always less expensive than            take your gross revenues for the  
acquiring a new customer. To get      month, quarter, or year and       
this stat, take your total number     subtract out your business        
of sales for a given time (month,     expenses. Business expenses are   
quarter, year) and divide it by       what you need to buy and spend    
the total number of new customers     money on to run your              
you got during that time. If I        business.

                     
had 2000 sales of my widget last      

If you look real hard at the   
year, and had 200 new customers       first 4 above, you should realize 
come into my business, then my        that increasing any or all of     
average number of transactions        them at once can greatly increase 
per customer is 10. That means        your net profit. What if you      
that every time you acquire a new     increased just one by 5%, what    
customer, based on last years         would that do to your profit? How 
stats, you can expect them to buy     about if you increased all four   
10 items from you over the next       by 10%?

                       



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border-right: #BAC9FF 1px solid;                                        
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10px;" valign="top"                                                     
align="center">                        google_color_link =         
                                      "0000FF";                         
type="text/javascript">              
"http://www.isnare.com/adsense-al                                       
t-728x90.php";                                                               type="text/javascript"            
google_ad_width = 728;                                            
                                                                  
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                                      tion.com/pagead/show_ads.js">     
google_ad_format =                                                
"728x90_as";                                              
                                                                        



                                                            
                                      
              
        




About the Author:

Brody Gatliff invites those looking for an online business opportunity to Discover The Foolproof Method of Making Money Online at: http://www.monthlymentorclub.com Internet Marketing Mentor Monthly

Article Tags: business, number, time



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