span 2. If You Make a Mistake,
class="cap">I n the Admit it!
information marketing I now have a list of over
business, the various "gurus" 130,000 people. A couple of years
spend a lot of time talking about ago I did a video with a guy who
the importance of building a claimed to have some "miracle"
list. While this is certainly product. I knew and trusted this
true, it is EQUALLY important to guy. It turns out it was a scam.
communicate effectively with After discovering that I had
people once you have them on your promoted a bogus product I sent
list. out an apology to my list. I told
Here are 4 Keys to Doing it them I had been duped. I got a
RIGHT!
flood of positive emails in
1. Never Lie to Your List. response. Everyone can understand
EVER.
and forgive mistakes. What people
Many people who write ezines will NOT forgive is cover-up.
have a tendency to "stretch the Just ask Richard Nixon (or his
truth" when they write. Not a ghost)!
good idea. You will inevitably be 3. Share Some Personal
found out and your relationship Info
with your list will be damaged. Although I write a business
In many cases, beyond repair. If ezine, I always give my list some
you're not yet making a gazillion snippets of what's going on in my
dollars, don't worry. Be truthful life personally. People gain
and explain to people where you trust in you and your material by
are and what your REAL data is. knowing that they are dealing
As you grow, your list will with a real person. Share some of
respect the fact that you were the personal side of your life.
honest with them from the BUT, remember, don't go TOO far.
start.
There is such a thing as
T.M.I.
work for me. I will send one
4. Balance CONTENT with SALES ezine out and then not send one
PITCH
for 9 days. Then send out three
Whenever I buy a product or in the next week. I mix it up. I
sign up for a list I'm amazed. I try and keep people "guessing"
start to get a flood of pitches. both in the area of my content
If you're like me, you AND my delivery.
immediately unsubscribe. It took
Follow these 5 suggestions and
you all this time, energy and your list will be loyal and buy
money to get a subscriber and now more from you. I know. I do it
they are gone. Why? Because they and it works.
want you to feed them good
information before you try and
will dwindle. QUICKLY. align="center">
5. Randomize Your Delivery
Many will disagree with me here, but it has worked very well type="text/javascript">
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About the Author:
Fred Gleeck is an information marketer. He is the author of 15+ books and marketing and marketing related topics. He is known as "The Product Guru" and "The King of Content." To get 5 of his ebooks for FREE go to http://www.FredGleeck.com/ebooks. You'll get 5 books that sell for close to $100, free!
Article Tags: list, people, send
