n his book "Practical create that feeling of rightness
Thinking", Dr. Edward de in your readers:
Bono talks about the basic
thinking processes, how one 1. Provide the benefits of your
understands, and the ways to be product.
right or wrong in thinking. He
said that the main purpose of People usually buy because of the
thinking is not just to benefits, not because of the
accumulate knowledge but to get features of a product. They
enough knowledge in order to act think, "How can this help me?
on something. He also said that, What's in it for me?" By
in practice, the validity of an providing the benefits, you can
idea does not have any bearing in show how your product can avoid
being right in thinking, for pain. For example, you may say,
being right is a feeling, a "Never again be rejected when
belief that one is right during asking for a date." You can also
the time of thinking. show how your product can gain
pleasure. An example, you can
To put this in practical use, you say, "Imagine yourself opening
should write your ad copies so the doors of your dream home."
that your visitors will feel it
is right to buy your products. 2. Use "goody-goody" words to
Make them feel that it is their build up the positive emotional
idea to make the purchase. By reaction of your readers.
doing so, it will be easier for
you to persuade these potential Words such as honesty, freedom,
customers to hit that buy button. dignity, love and dream, convey
such emotions that your readers
react positively to them. For
Here, then, are some ways to example, you can say, "Financial
freedom for you." Your visitor your sales letter with the
will then have the feeling that greeting, "Dear Future
financial freedom is possible for Millionaire".
them, and they may want to take a
look at your product. 5. Add a little humor in your
sales letter.
3. Use "bad" words to elicit the
negative reaction. Humor can put people in a good
mood, making them to agree with
Using "bad" words, such as hate, you and lower their resistance to
weak, or debt convey the buy. This can provide that little
opposite. By using these words, extra push needed to close a
you can heighten the negative deal.
feelings of your readers that
they may see your product as a Remember, make your readers feel
tool to avoid or end their pain. that buying from you is a right
You can say, for example, "Don't decision they are about to do.
you just hate your job?" Provide the benefits of your
product, use words laden with
4. Assume your visitors will buy emotions, and add a little humor
your product. in your ad copy. This way, you
may see a drastic improvement in
A popular line in ad copies start your sales conversion.
with the words "Who wants to be
the next". For example, by asking
"Who wants to be the next
millionaire?", you are assuming that by buying your product, your type="text/javascript">
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About the Author:
Dr Deepak Dutta, creator of oldest online free classified site, has launched Million$Dig where users create fully customized traffic pages for financial gains and a chance to win one million dollar.
