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4 Steps To Law Firm Website Search Engine Placement Improvement



W


ell, by now you most          Below I have noted some highly    
likely have heard that        effective ideas to improve your   
good design, proper key       search engine standings:          
word density, intuitive                                                 
navigation, correct Meta tags,        1. Get another legal website!     
quality incoming links and                                              
informative content are all           Yes, for about $53 per month for  
important to achieving top search     the first year, and appx. $11 per 
engine placement. This is             month starting in the second      
especially true when it comes to      year, you can have a second       
law firm sites. Legal search          website. Your cost the first year 
engine standings are one of the       would be approximately $500 for   
top competitive classifications       the legal website creation, $10   
for search engine standing            for a new domain name             
optimization efforts.                 registration for one year and $10 
                                      per month for good quality        
For this article, I'll assume         website hosting. The cost drops   
that your legal website already       in the second year because the    
excels in the areas just              site creation fee drops off.      
mentioned and your site has                                             
decent standing for your desired      This second site should not       
legal keyword phrases. But, as        duplicate any of your existing    
you are keenly aware, the             site's appearance or content.     
Internet can generate quality         Failure to abide by this could    
clients at a far more cost            cause your site to be dropped     
effective basis compared to any       from major search engines. Your   
other medium. So, moving your         sites should be about your firm   
legal website to the next level       but each emphasizing a different  
should be a very wise decision.       practice area. Plus, both your    
                                      sites should be hyperlinked       



together.                             up-date your site by adding       
                                      current content, or minor         
2. Select a URL                       changes. Updating should be done  
                                      often to keep your site relevant. 
Your new website needs a web          With many free and low cost web   
address. Select a URL for your        site programs available,          
new legal website that                knowledge of HTML is not          
incorporates some of your             necessary. Personally, I would    
keywords. Which site do you think     recommend Microsoft's FrontPage   
would generate more search engine     as the best choice for website    
hits:                                 creation software.                
www.sandiegolawyerforyou.com or                                         
www.smith-smithandklein.com?          4. Read a book on Search engine   
                                      optimization.                     
Even if you have great name                                             
recognition in your local             Knowledge is power. Website       
neighborhood, a potential client      designers are good at their       
seeking a San Diego attorney will     website creation efforts, but     
most definitely find the first        usually lousy at any optimization 
site before the second. Result:       efforts. In many cases, if they   
Incorporating key words into your     try optimization at all, they are 
URL will increase your chances of     using techniques that are way     
being found in a key word search.     dated and in many cases could and 
                                      have caused sites to actually     
                                      rank well below their true        
3. Purchase website creation          potential or be desisted because  
software.                             of what is perceived as search    
                                      engine mutilation.                
As web site owner, you or your                                          
assistant should know how to          Become the master of your domain  



not a slave to it! Read a Search      Copyright 2005 Promotions         
engine optimization book today!       Unlimited - All rights reserved   
                                      

                              






About the Author:

Bob Schwartz (bob@websitetrafficbuilders.com) runs 15 legal directory sites. Free search engine optimization 90+ page e-book that will boost your site's rankings, e-mail: bob@websitetrafficbuilders.com with "SEO book" in subject. Los Angeles: http://www.la-orange-county-lawyers-attorney-directory.com San Diego: http://www.sandiegolawyerforyou.com


Read more articles by: Bob Schwartz

Article Source: www.iSnare.com


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    4 Steps To Law Firm Website Search Engine Placement Improvement