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3 Must Read Books For Bloggers
lot of bloggers read
blogs, but there are also To quote from it: "most people or
some very valuable books at least most of the media's
out there on blogging. The three coverage of business issues in
books that I recommend for blogging are missing the fact
bloggers are "Blog!" by David that the real excitement here is
Kline and Dan Burstein, "The not how much money business can
Corporate Blogging Book" by make from blogging, but how
Debbie Weil, and "Naked dramatically blogging will
Conversations" by Shel Israel and reshape the world of business
Robert Scoble. from top to bottom and create new
sources of competitive advantage
1. "Blog!: How the newest for firms that learn how to use
revolution is changing politics, this new medium intelligently...
business and culture" by David Bloggers not only tend to be more
Kline and Dan Burstein. passionate about their interests
and hobbies than other people,
This book talks of the power and they also have marketplace
influence of blogs. It uses influence far beyond their
political examples. Through these numbers."
examples we can learn what good
blogging is (honest, open) and This is a highly inspirational
what it is not (poorly written, read for anyone who blogs. We
blatant marketing). It talks live in revolutionary times and
about freedom of the press and as bloggers (and blog readers) we
countries and companies that try see history being made. We are
to suppress blogs. It also warns truly cutting edge. The world is
and gives examples of blogs that changing before our eyes.
share insider or confidential
information and what happens. As A. J. Liebling, a great 20th
century journalist, said: relationship. Acting like a
"Freedom of the press is limited dictator will get you nowhere."
to those who own one." With
blogs, anyone can. She has top 20 questions about
corporate blogging and in one of
2. "The Corporate Blogging Book: those she talks about the three
Absolutely Everything You Need to most important things to know
Know to Get it Right" by Debbie before starting blogging. The
Weil. book also has good examples of
blogging policies.One of her
Debbie is one of the pioneers of points is savvy bloggers read
corporate blogging. She is not other blogs. My advice is the
only an advocate but she explains simplest way to do this is to
the pros and cons of corporate subscribe to them.
blogs.
One concept that she talks about
A section from the book: "Blogs is citizen journalist and citizen
are a key enabler of this new way media. Blogs are a new media and
of talking with customers, it is run by the citizens.
employees, the media and other Blogger Halley Suitt explains,
constituencies. Packaged, "The word PR will be gone; the
filtered, controlled conversation word blog will be gone. Your
are out. Open, two-way, employees will be your ad agency
less-than-perfect communications and your customers will be your
with your customers and employees back-up ad agency"
are in....Listen, learn, debate,
be willing to change, admit 3. "Naked Coversations:How Blogs
mistakes, be equals, with your are Changing the Way Businesses
children, be fair to others with Talk with Customers" by Shel
whom you have an adversarial Israel and Robert Scoble
turned off word verification on
This is an excellent book. I am my blog to make it easier to
passionate about business blogs. comment (I still review all
I truly believe they have value comments and don't let spam
for a business. The book through but am trying to make it
re-affirms this. "Naked easier to have a conversation). I
Coversations" is easy to read, get twice as many emails as
fast and well organized. It comments on my blog as a result
combines advice on blogging (and of my blog. The book drives home
why blogs help companies) with that comments and conversations
stories of real bloggers. are good.
Blogs have dangers but those I also know a book is good if I
dangers tend to be overrated. Not buy multiple copies for people
blogging is a greater danger. As that I think should read it. And
I have said many times, blogs are in this case I did.
a new media. Companies that
ignore it do so at great peril. All three of these books, "Blog!"
At the same time, blogs cannot be by David Kline and Dan Burstein,
blatant self or company promotion "The Corporate Blogging Book" by
- readers (and other bloggers see Debbie Weil, and "Naked
right through that and can Conversations" by Shel Israel and
decimate a company). Robert Scoble should be read by
anyone who has a blog or anyone
How do I know if a book is good? interested in blogging.
If I make a change as a result. I
About the Author:
Jim Estill is the CEO of SYNNEX Canada. He is an active blogger at http://www.jimestill.com
Read more articles by: Jim Estill
Article Source: www.iSnare.com
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