30 Tips For Increased Website Traffic Using Video Parts 1 10

<

span                            commentary while demonstrating
class="cap">Anecdot     the product is dead simple. And
al evidence suggests that       the results are (usually) simply
ebsites with good videos convert      awful.

better than websites with long

But … video to sell a product,
sales letters, but that websites      to demonstrate its features,
with bad videos lose customers        that’s a different story. After
faster than an eye blink. Here        all, they’ve been doing it with
are my first 10 tips for using        television commercials for years.
video properly to keep visitors       Even so, some commercials are
at your site...                       stinkers. Here’s 10 tips to make
Video has been around on the          sure yours aren’t:

Internet since broadband

1. Demonstrate how to use your
connection became commonplace, products

but its purpose was strictly

A video can be a great way to
entertainment. More recently, it      show how to use a product that
has begun appearing as a              may be a new idea or something
substitute for printed User           that people may wonder how to
Guides and as either a substitute     use. It gives the consumer a look
for, or addition to, the              at how easy it is to operate and
traditional website sales             how well it works. Furthermore,
letter.

it encourages reassurance. “I can

It’s the author’s firm opinion do that!”

that a well written and complete

2. Give a complete and
printed User Guide is far             accurate picture of what you are
superior to a video and that          selling

those who use video as a

Make sure that you cover every
substitute for writing a guide        aspect of your product in your
are just being lazy. Once you’ve      video, particularly including the
got the software, adding a            problem the product is designed

to cure. Your customer can relate     consumer can actually see the
to that. TV commercials do it all     person giving the testimonial.
the time. Also make sure to           Gosh, a real testimonial from a
include important points, like        real person. Again, contrast with
how to order, guarantees and          TV commercials. How much more are
other important information that      you convinced by a real life
the consumer should know.

endorsement than by someone who’s

3. Convey how important the obviously an actor getting paid?
customer is to you

This is a great way to boost the

Make the customer feel consumer’s confidence in you and
important. Use phrases that say your product.

you care about the customer and

6. Back up your printed
that you are selling them this information with the video

product because you know it will

Make sure that your video and
benefit them and help them.

your written sales pitch match

4. Demonstrate the unique up. Your video should be a good
qualities of your product

guide to what you have written on

You want to highlight why your     your sales page. It should not
product is better than other          contradict it or add in
similar products on the market.       information. When you update your
You need to highlight the unique      product, update both the video
features and aspects of your          and the printed matter.

product. This is standard

7. Use every aspect of
marketing, but something easily video

forgotten in the process of

Video gives you the ability to
creating a sales video.

really reach out to a consumer.

5. Put testimonials in your You get the ability to speak to
video

them and appeal to them in a

Testimonials are very personal manner. Make sure to
effective, especially when a take advantage of being able to

let the consumer hear and see         the consumer needs to initiate
what your product is all about.       it. These can be important
Speak naturally and practice          factors in how successful your
until you don’t sound                 video marketing is.

nervous.

10. Reuse old video to make

8. Make it compelling

something new

It goes without saying that in

Do not throw out old video
marketing you can’t sell anything     footage. Save everything you do.
unless you grab attention. With       You may be able to revamp it into
video there is more than just         a whole new video that turns into
grabbing the consumer’s               an amazing sales
attention, though. You have to        tool.

<
engage them and make them want to     b>About the
sit and watch the whole video.        AuthorGive hints that what’s coming         id="authorbio"
next is really exciting. Watch        class="membersnoticewhite">Phil
the TV news. “In this bulletin, a     Lancaster is recognized as one of
family of five escape death from      the leading experts on getting
a downtown mudslide. But first,       new websites indexed and ranked
the mayor urges people to save        quickly and then driving free,
more.” You watch the mayor,           targeted traffic to them. To get
because you’ve been hooked by the     his very latest resource and
mudslide.

learn everything there is to know

9. Think hard about how your about getting an unstoppable
video is presented

flood of traffic to your website,

You need to consider things visit: like how big the screen is and href="http://www.trafficfloodgate
how loud the sound is. You also .com">www.trafficfloodgate.comshould consider if the video >.