ere is a quick list of letters thatare only on websites
components that make a are an exception to this
websiteattractive. They are rule.Return visitors and visitors
listed in layers of that have something specifically
attractivenessbeginning with the in mindwant the option and
"must-haves" to the "nice to ability to find what they want
haves." fast, so give itto them.
1. State the website's purpose up 3. Photos allow connection.
front and clearly.Do this as Especially to people whoprocess
quickly as possible. The visitor visually. Clip art gets them to
needs toknow immediately if they pay attention,however, it doesn't
have landed on the right create much of a connection.
site.They also need to know Personalphotos connect within
"what's in it for me to stay reason. Keep them less than three
here".If you don't provide this, toa page. One photo always needs
they are gone. 90% of the siteson to be in the top portion ofthe
the Net don't do this. screen on the first page. It
doesn't need to be large,it just
2. Give visitors the ability to needs to be attractive.
search for exactly whatthey are
looking for, especially if they 4. Find ways to capture visitors'
have something exact inmind. A information wherever possible.
"site search feature" satisfies
this best. Allowthe search 5. Place items on the site that
feature to be prominently will keep them lingering.
displayed and nothidden away Audioand video are one of these,
somewhere. It is best to place it yet there are other less
in the navigationalsystem so that timeconsuming and inexpensive
it shows up on every page. Sales ways to keep them entertained.
12. E-courses of value.
6. Articles. For solopreneur
sites, your own writtenarticles. 13. Well-written e-books: 50-75
For other sites, articles with pages, plus valuableinformation
various authors-yet on focus. (info not found anywhere else).
Length doesn'tdo more than
7. Interactive elements. For provide perceptive value. Once
example: response forms,quizzes. purchased andthe vastness is only
fluff, then your credibility is
8. If you use a shopping cart, it shot.Complimentary e-books meet
must be fluid, nohiccups. PayPal the same requirements.
is not a shopping cart, it's a
hiccup. Allautoresponders must be 14. Give them other ways to
well written and positive. receive more on you, if you
Ifsomeone purchased something, arethe focus or more on the
they need the energy of a information, if that is the
"thankyou". focus.
9. Give offers that are of value. 15. Automated referral system. If
you want referrals foryour
10. Clear the path of where a products or services, make it
newcomer can start if it is easy for yourself to get them.Set
theirfirst visit. it up so it's as automatic as
possible, and clear andeasy for
11. A Newsletter that is someone to send you a referral.
consistent with the 80/20 Be clear on whatand how you want
rule.80% value and 20% marketing. to give for that referral.
About the Author:
Catherine Franz, a Certified Professional Marketing &
Writing Coach, specializes in product development, Internet
writing and marketing, nonfiction, training. Newsletters and
articles available at: http://www.abundancecenter.com
blog: http://abundance.blogs.com
Read more articles by:
Catherine Franz
Article Source: www.iSnare.com
