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13 Steps To Increasing Your Link Luck



L


ink development can be an       names. Use "resource" instead.    
absolute nightmare. It          Allow visitors to these pages to  
takes up most of a              suggest additions without using   
marketer's time and the yield         link exchange language like       
isn't always what we originally       "submit site".                    
hoped. Worrying about PR, one way                                       
inbound links, triangle linking,      2. Keep your outgoing links       
where to find quality sites to        relevant, but don't be too        
exchange with, it's all just a        specific. For example, huge headache. To be honest,          href="http://www.realestatelicens 
there's no real way to wash your      e.com"                            
hands of it, unless you have a        title="http://www.realestatelicen 
huge budget for purchasing text       se.com"                           
links or to hire someone to do        target="_blank">http://www.reales 
your linking for you. So here are     tatelicense.com - this is a   
13 ways to increase your linking      real estate license school, so we 
luck. They require a little bit       would list resources for real     
of effort, but executed properly,     estate, real estate training,     
these steps will only bring your      post secondaries, trade schools,  
site success.                         education, careers, mortgages,    
                                      architecture, interior design,    
1. Create a page or series of        contractors, etc. It is important 
pages on which you will post the      to keep your entire web site's    
links you are reciprocating. It       keyword density to a decent level 
is important to make sure these       and this includes not just the    
pages are a valuable resource to      keywords you are targeting, but   
anyone who actually visits them.      keywords that relate to the theme 
Try to avoid the use of the word      of your site. keeping your site's 
"link" or phrase "link exchange"      keyword density to a good level   
in your body text, title or file      is the reason why you should only 



list related web sites.               4. Don't worry too much about PR  
Dedicating a page on href="http://www.realestatelicens     show that PR is less and less     
e.com"                                important. As I've said in        
title="http://www.realestatelicen     previous articles, just like the  
se.com"                               saying "no publicity is bad       
target="_blank">http://www.reales     publicity", no inbound link is a  
tatelicense.com to baking         bad one, the more links you have, 
will bring down that site's           the more your site will be seen,  
keyword density.                      plain and simple. Relevancy is    
                                      the new PR. Keep your outbounds   
3. Keep an eye on your link to        relevant and useful, regardless   
text ratio. Write paragraphs for      of PR, and you'll do fine.        
each link page explaining what                                          
types of sites visitors will find     5. Submit your site to            
on this page, how you hope this       directories, including industry   
will help your visitors and that      and geographically specific. This 
they can suggest additions if         is a universally known tactic,    
they know of any. You can also        but most people just do it once.  
add comments to each link you         You've got to search every once   
have on the site. Too many links      in a while to find new            
and not enough text will tell         directories, search engines and   
search engines that this page is      other people's resource pages.    
a link page and is only there for     They pop up daily, keeping on top 
search engine optimization            of it will be the most beneficial 
purposes. Search engines like         thing you can do for your site.   
real resource pages, that are                                           
there for the use of your site's      6. Join link exchange networks.   
visitors.                             There are a few out there that    
                                      are quite valuable and well done, 



like href="http://value-exchange.sites     area of California.               
ell.com/"                                                               
title="http://value-exchange.site     8. Ask any clients with           
sell.com/"                            businesses to link to your site.  
target="_blank">http://value-exch     Offer them a discount on further  
ange.sitesell.com/ and even       purchases for the duration of     
some of the less valuable ones        time they keep your link up. Not  
will send you a decent link           only does this produce a one-way  
opportunity every now and again.      incoming link to your site, but   
                                      it also promotes repeat business. 
7. Talk to the people in your                                           
geographic area. If your store is     9. Ask every site you come across 
in a mall, ask the other stores       that you like or find useful for  
in your mall to exchange links.       a link exchange.                  
If you're in an office building,                                        
ask all the other businesses in       10. Participate in forums, such   
the building. Look through your       as chamber of commerce web site, or      href="http://scamcops.abalone.ca/ 
local business directory.             forums/"                          
Remember, relevancy includes          title="http://scamcops.abalone.ca 
geography. href="http://www.realestatelicens     target="_blank">http://scamcops.a 
e.com"                                balone.ca/forums/ and use     
title="http://www.realestatelicen     your signature to link to your    
se.com"                               site.                             
target="_blank">http://www.reales                                       
tatelicense.com can exchange      11.Triangle linking, though hard  
with sites related to the             work, can be very beneficial.     
keywords I listed in step 1 as        Triangle linking is the process   



of creating one way links between     to text links. Relevant anchor    
three sites. Eg. Site 1 agrees to     text is as important as the link  
link to site 2 if site 2 links to     itself.                           
site 3 and site 3 links back to                                         
site 1.                               And finally, be patient.          
                                      Obtaining a lot of incoming links 
12. Write articles and submit        all at once can raise some flags  
them to places such as                in search engine algorithms. A    
articlecity.com and                   well conducted link development   
goarticles.com. Make them             campaign takes time but is well   
valuable articles that people         worth it. The pay-off can turn    
will actually read, and they'll       your new business into a massive  
get picked up by more places.         success and can mean the          
Make sure your Author's bio has a     difference between flipping       
link to your web site.                burgers for operating capital, or 
                                      sipping Mai-Tais in Bora Bora     
13. Create a "Link to Us" page        while all your worker bees back   
and allow visitors who find your      home keep things going. Trust me, 
site a great resource to link to      Tahiti's worth the wait.          
you on their own. Avoid banner        

                              
links or button links and stick       






About the Author:

Courtney Heard is the founder of Abalone Designs, a search engine optimization company in Vancouver, Canada. She has been involved in web development and marketing since 1995 and has helped start several businesses since then in the Vancouver area. More of Courtney's articles are available at http://www.abalone.ca/resources/


Read more articles by: Courtney Heard

Article Source: www.iSnare.com


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