ere are 12 Essential Tips come on first.
to a Professional Business
Website: Note that this trick does not
reduce the size of your file as a
1. Choose a big enough font size. whole or make your entire sales
A size 12 is good for easy content load faster. It just
readability. creates the illusion of this
happening. Your visitor can at
2. Maintain a consistent look on least take a couple of seconds to
your pages. Use the same fonts, read the first table of headlines
navigation bar, general layout, while the second content-rich
colour scheme, etc. You want to table loads. After scanning
create a "congruous" experience through the top headlines, the
for your visitor by being second table is ready for him or
consistent. her to continue reading.
3. Break the content of your 4. It is preferable to have a
landing webpage into more than white or light coloured
one table. Many make the mistake background. Black text on such a
of putting all their content into background stands out better.
one table. This may take forever
to load. 5. Have lots of white space on
your sales letter. Don't clutter
Try putting just your headlines up your page with too much
into a separate table right on information and images. You want
the top, with the rest of your your pages to go easy on the
content in a second table that eyes.
follows. So when your visitor
arrives on the landing page, the 6. Do not have too many
table with the headlines will unnecessary graphics on your
website. This is especially if
their file sizes are too big. 10. It is useful to include links
You don't want to risk losing a back to your home page on all
potential but impatient visitor your pages. Your first time
to your website. visitor may have arrived at one
of your sub-pages, other than
7. Don't "bold" large chunks of your home page. Make it easy for
your text. Bold and italic them to link back to your all
should be used for highlighting important sales page (home page).
and for drawing special
attention. 11. Always check to ensure that
you have no broken or outdated
8. Do not underline text that links. Get your friends to
does not point to a link. It can feedback to you when they should
be misleading to your visitor who discover any one of these and
may wonder why the link is broken make amendments immediately.
or not working.
12. Don't put "under
9. Use the standard blue construction" signs on a page.
underlined link look. Avoid If it's not finished, do not
changing the link colour. Don't publicise it or make it
introduce confusion to your accessible.
online visitors!
About the Author:
Evelyn Lim is the publisher of weekly newsletter "Mapping You to Success". She aims to equip her readers with skills to acquire multiple sources of online income. To subscribe to her newsletter, please visit http://www.e-BizMap.com .
Or, read her blog "Online home business journals from Singapore" at http://www.EvelynLim.com for more information
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Evelyn Lim
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