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10 Ways To Get Your Affiliate Site Ready For The Holidays
s Your Site Ready for million people are forecast to
Christmas? buy online this year; and the
average consumer will spend $728
Jeremy Palmer and I held a - compared to $681 in 2006.
Holiday Shopping Teleseminar on
Black Friday (November 24th) to Here are some basic points to
assist affiliate marketers ready consider as you prepare both your
their sites for the busy holiday site and your paid search
season ahead. campaigns:
The good news is that if you 1. Know your merchants' shipping
haven't started your holiday cut-off dates and inventory
promotions, you still have time status. Merchants will
to do so. communicate this information to
affiliates either through email
Contrary to the popular claim or their sites. Cease paid search
that Cyber Monday is the biggest campaigns for those merchants and
online shopping day of the year, or products that are out of stock
Comscore ranks it as the 12th or that cannot reach the consumer
busiest shopping day and most in time for Christmas delivery.
e-tailers report their peak days
happening between December 5th 2. Look for last minute
and the 15th. opportunities. Promote gift cards
and certificates for merchants
Better yet, the opportunity for that pay a referral fee, such as
new and seasoned affiliate Amazon which is paying 6% on gift
marketers continues to expand. certificates until December 31st.
Disenchanted with holiday Be aware of those merchants that
shopping crowds, limited offer express shipping and
selection and stock, a record 114 in-store pickup.
7. Address your visitors' concern
3. Know what your audience wants. for price. Promote those
The most popular items to promote merchants that offer the best
include clothing, books, toys, prices, deals and coupons.
music, fragrances, consumer
electronics and gift baskets. 8. Focus on your paid search
campaigns. Budget for higher
4. Seek out specialty merchants. volume and review ad costs and
Brookstone, Hammacher Schlemmer, sales reports from merchants and
Hickory Farms and Sharper Image ad campaigns daily. 58% of people
that specialize in higher-end, shop at work on Mondays after a
unique gift items. frustrating weekend shopping
offline, so where possible (MSN
5. Limit the number of merchants Adcenter) target your ads to
that you promote to a manageable specific days of the week, or
number, and seek out those that times of the day. Consider direct
don't sell offline and/or offer linking (arbitrage) where
expanded online selection. permitted by your merchant
Refrain from promoting merchants partners.
that have stores in every town or
that offer in-store only deals 9. Increase your broadcast
and pricing, ie. Circuit City, message frequency. Your
Best Buy and WalMart. subscribers are actively looking
for deals at this time of year -
6. Get in touch with your be the first to tell them about
merchant partners. Ask them what the best ones!
their recommendations are
regarding hot product and best 10. Stay focused. While we all
deals. want to have the perfect site
that promotes all the best
merchants; limit your site
changes, landing page creations google_ad_channel
and paid search campaigns to a ="3545651507";
number that you can handle.
google_color_border =
Keep those points in mind and "FFFFFF";
you're guaranteed to have a Happy
Holiday! :-) google_color_bg = "FFFFFF";
google_color_link =
type="text/javascript">
t-728x90.php";
google_ad_width = 728; type="text/javascript"
google_ad_height = 90;
src="http://pagead2.googlesyndica
google_ad_format = tion.com/pagead/show_ads.js">
"728x90_as";
google_ad_type =
"text_image";
About the Author:
Rosalind Gardner is author of the best-selling "Super Affiliate Handbook: How I Made $436,797 in One Year Selling Other People's Stuff Online". To learn affiliate marketing from a Super Affilite, go to: http://SuperAffiliateHandbook.com
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