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10 Ways To Convert Visitors To Leads
ntroduction fantastic product’ and ‘we’ve had
overwhelming results.’
It takes more than mere
information to engage website 2. It’s About the Customer
visitors. They need a reason to Everyone wants to know “What’s in
make an inquiry, subscribe to it for me?” The customer may have
your newsletter, or buy your a problem and want a solution, or
product. So how can you get the they are looking to invest in a
visitor to stop skirting around product but need to be convinced
the edges and come right on in? it’s a good choice. Your goal
Take a look at the following 10 here? Show them the solution.
ways that can help convert your Tell them the benefits of the
site visitors to leads. product or service, rather than
highlighting the features. The
1. Improve your Web Copy features won’t get their problem
As with all good web copy, trim solved or make the sale, but the
the fat and give them the cold benefits will.
hard facts. Visitors want to know
how the service or product will 3. Be Approachable
fulfill their want or need. Use an active and friendly voice
Compelling, interactive, well to engage the customer and keep
written content will pull the them motivated to continue
reader in. How can you make sure through the process of clicking
you have good web copy? Follow on your newsletter link or making
some of the basic principles of a sale. An active voice is
good copywriting and you’ll be energetic and approachable, and
fine. Make the copy concise, and ultimately, it’s more personal.
speak to the target audience.
Remove all the hyped up marketing 4. Trust is a factor
lingo such as ‘we have a Trust is a big factor, so create
plenty to go around. A visitor lost because the website fails to
can’t see you, so the issue of provide the trust test with the
trust is even more important on customer. A website with an
the internet. I’m paid every day unprofessional look and feel
by a person I have never met, now makes the customer uneasy and
that’s trust! How do I know I gives the illusion that you are
could trust him? The first time I not trustworthy. Bye, bye sale.
worked with him, he outlined the
process and followed through with 6. Make an offer
my expectations: I was paid on Make the customer an offer they
time and in full. can’t refuse. Provide them with
something for free, such as an
If you are exchanging personal information package or set of
information online, privacy also articles: For example:
comes into play. Assure customers
you will maintain their privacy. •5 great advantages to using a
Tell them why you are collecting virtual assistant at invesp.com.
data and make them aware of what Receive our special report on 5
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privacy policy on your website so expenses and increase your bottom
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if you are engaging in online
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5. Look professional 7. Position yourself
Almost half of website sales are Tell the customer what makes you
special and different from the likelihood of a lead.
other guy. Why should they do
business with you? For example, 9. Maintain loyalty
my position as a writer is that I You can build and maintain
am diverse and able to write in a customer loyalty in a variety of
variety of mediums. This makes me ways. Perhaps one of the most
unique, because some writers love important way is to keep your
writing copy but hate writing promises. Are you offering a
proposals, or they’ll write a durable product with free
sales pitch but won’t write a shipping or a solid service with
sales manual. Stand for something a money back guarantee? Stick to
and make it known. your promise and follow through
and your customer will remember
8. Forms it. All customers like to be
Give the customer a reason to valued, and value builds loyalty.
fill out a form or sign up for a
newsletter as a way to continue 10. Track it
to communicate with you. Once you Track what your customers are
have their permission to contact looking for. Did they find their
them, you can start offering information or product? Ask them
tools, information, and benefits how they got to you? What words
to communicating with you. Maybe did they use to search and find
you are sending them information you? Ask the customer what they
packages, or keeping them in the liked and what distracted them.
loop with special offers. Your customer is a great tool to
Whatever it is, getting them to gauge success. Use it.
sign up will increase the
About the Author:
Ayat Shukairy serves as a Director at INVESP Business Writing Services. She has managed the writing team in creating several SEO articles and optimized webcopy for a number of clients.
Read more articles by: Ayat Shukairy
Article Source: www.iSnare.com |
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