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10 Tips To Keep Visitors On Your Site Longer And Increase Conversions



T


here are a number of ways       help them create a good opinion   
to get visitors to your         about your site.                  
website but what can you do                                       
to keep them there? Below we are      2. Keep the navigation simple.    
going to discuss 10 things you        Navigation links should be large  
can implement to make your            and clearly labeled. Have you     
visitors stick around.                ever been to a cultural           
                                      restaurant but couldn't tell the  
The number of visitors who land       men's restroom from the women's?  
on a site and quickly move on is      While you may think themed titles 
called the bounce rate. Most          are cute, your visitors may       
websites that have a high bounce      become confused and end up        
rate are not currently using          leaving your website. If in       
these techniques or have no clue      doubt, always go with the more    
as to what their market really        common title.                     
wants and needs.                                                        
                                      3. Keep your content updated. Try 
Here are 10 proven tips to keep       to update times, dates, and news  
visitors on your site longer.         articles as much as possible. You 
                                      don't want your website to sound  
1. Teach your visitors something.     like it was published in the      
Visitors don't want loads of          stone age do you? If you're       
hype, they want to learn and          running an information based site 
increase their knowledge of your      than it is important to           
product or industry so they can       consistently add fresh and unique 
make an informed decision.            content.                          
                                                                        
Provide informational content         4. Add a blog. Blogs can be added 
about your product or services.       to your site with a few clicks if 
Teach your visitors and this will     your web host includes the option 



within your hosting package. If       benefits that the product or      
not, you can always start a free      service will provide for them. Is 
blog at Blogger.com or                your product a time saver? Is it  
Wordpress.com and link it back to     easier to use than most competing 
your website.                         products? Make sure you describe  
                                      how the product will make the     
Blogs are an easy way to add new      visitors life more productive,    
content. It's a great way to add      more fun, easier, or better.      
user-generated content and it's a                                       
amazing way to build a dedicated      6. Provide product pictures and   
group of visitors who visit your      related images. People like to    
blog everyday. Since blogs create     visualize things. Ever wonder     
interaction with your visitors it     where day dreaming came from?     
also builds trust and creates the     Websites with relevant images     
feel that there is actually           help stimulate the visitors       
someone on the other side of the      emotions and emotions drive       
website.                              sales. Remember a picture is      
                                      worth 1,000 words.                
Blogs that offer quality content                                        
always carry a loyal group of         7. Make sure your visitor knows   
followers and often create a          their purchase is secure. More    
hefty income.                         than one-half of all buyers won't 
                                      buy online because they're afraid 
5. List and describe product          of getting scammed.               
benefits. Most site owners                                              
describe the product's features,      Proudly display signs of trust    
example: Rubber coated speaker,       like BBB Online and Verisign      
2-ohm total impedance , etc.,         logos. Make sure your visitors    
Your visitors don't purchase          know your site is secure or most  
features, they purchase the           will not feel comfortable making  



the purchase.                         site will be a home run the first 
                                      time it steps to the plate. Use   
8. Make sure your informational       tools like Google Analytics to    
content is accurate. Your             determine what makes your         
visitors will stick around to         visitors stick around and what    
read your message especially when     makes them "bounce". You then     
you back it up with references        proceed to build on the good and  
and third party awards.               drop the bad.                     
                                                                        
9. Ask for site feedback. Provide     Tweaking your website will        
your visitor with a way of            improve the performance of your   
leaving feedback for you and          sales funnel and link popularity  
other readers.                        over time. The difference between 
                                      a site that generates 100% ROI    
Testimonials are a powerful tool      (return-on-investment) and 500%   
because they give your product        ROI is usually a matter of split  
credibility from a third party.       testing and tweaking.             
Testimonials can be a trust                                             
builder, especially if you            Successful sites keep their       
provide a reference (phone            visitors interested with          
number, email address, ect. ) for     easy-to-find information that     
them to contact the user that         fulfills the visitors wants and   
gave the testimonial. Most of the     needs. That is what separates the 
time your visitors will not           beauty from the beast.            
contact the person that gave the                                        
testimonial but it helps build                                          
trust and provides a more              authentic feel.                       type="text/javascript">                       
google_ad_format =                                                
"728x15_0ads_al";                                         
                                                                        
google_ad_channel =              "3545651507";                         type="text/javascript"            
                                                                        
google_color_border =                                       
"FFFFFF";                             src="http://pagead2.googlesyndica 
                                      tion.com/pagead/show_ads.js">     
google_color_bg = "FFFFFF";                                       
                                                          
google_color_link =                                               
"0000FF";                             
              
                                      




About the Author:

Caleb Caldwell is a full time Internet marketer and web designer. If you're interested in learning about how you can quickly and easily build a professional website with no Html skills, then be sure you his website SiteRubixOne.com.

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