b>The Basics of around the keyword phrases you
Optimization use, so it’s critical you
Many online sellers get choose the best ones. frustrated with search engines href="Http://WordTracker.com"
regularly changing algorithms. title="Http://WordTracker.com"
But there are basic principles target="_blank">that haven’t changed through the color="#001000"
years. Try these time-tested tips size="-2">Http://WordTracker.com<
to boost your web site's ranking: /font> and href="http://KeywordDiscovery.com
Tip 1 — Don’t be too quick to "
change domain names. title="http://KeywordDiscovery.co
Google has an aging delay for any m" target="_blank">new domain — it can take up to a color="#001000"
year for your keywords to start size="-2">http://KeywordDiscovery
showing in the searches. .com are two
information databases that show
Tip 2 — Optimize your site for you what words people are
your target audience, not the searching for, and suggest words
search engines. you can use.
Don't butcher your site, trying
to jump through SEO hoops. Always Tip 4 — Design and categorize
think about what impression your your site architecture and
site gives your users — you’ll navigation based on your keyword
create a better site the engines research.
will like. Jill Whalen, founder of href="http://www.HighRankings.com
Tip 3 — Do KEYWORD RESEARCH "
extensively. title="http://www.HighRankings.co
Everything else revolves m" target="_blank">
color="#001000" not a graphic of a text. It
size="-2">http://www.HighRankings may look like copy. But if you
.com, says, “Your have a text graphic, all the
homepage should be optimized for crawlers will see is a blank
the more general phrases, and page.
your inner pages for the more
specific ones.” If possible, use Tip 6 — Label your internal
keyword phrases as your text links and clickable image
navigation words. ALT attributes as descriptively
as possible.
Tip 5 — Program your site to Within the text links in your
be “crawler” friendly. site, use the phrase that
Search engines send out describes the page you’re
“crawlers” to gather information clicking to. For image links,
from your site so they understand make sure those phrases are
how to rank it. contained in the image’s code.
• Create your links using Tip 7 — Write compelling copy
HTML, not javascript. for key pages of your site based
Crawlers can’t follow javascript on your chosen keyword
and won’t be able to read your phrases.
information. Choose a few keyword phrases that
apply to the particular page
• Don’t design your site in you’re writing, and work those
Flash — there’s nothing for phrases into the copy.
the crawlers to read. If they
can’t interpret the information, Tip 8 — Incorporate your
they can’t classify your site. keyword phrases into each page’s
unique title tag.
• Make sure your copy is HTML, Title tags are given significant
weight with search engines. product or service, you need
Because the title tag is the something that puts you over the
information that shows up in the top: an information service, a
search engine results, it’s superior presentation, or great
crucial that it also be enticing, variety.
not just crammed with keywords.
Tip 10 — Don’t be married to
Tip 9 — Make sure your site is any one keyword or phrase.
link-worthy. Optimize for a number of relevant
Search engines judge a site’s phrases. Says Whalen, “If you can
popularity (and therefore, its rank highly for a good portion of
importance) by the number of them, they’re going to add up to
links pointing to it — especially a lot more than just that one
one-way links. To make sure keyword phrase that you think is
people will want to link to your the big money one.”
site, you have to offer something
worth linking to. Beyond your
About the Author:
Product Sourcing Radio is Created and Hosted by Chris Malta and Rob Cowie of WorldwideBrands.com, Home of OneSource: The Internet's Largest Source of Genuine, Factory-Direct Wholesalers for online sellers. Click Here for FREE E-Biz & Product Sourcing info!
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