ere are 10 ways to expand Example:"Learn more about this
your subscriber list: topic. Subscribe to [name of
yourezine] by visiting...."
1. Keep your subscription form
easy to find on every webpage. 4. Generally, people are
Preferably, add it on your impulsive buyers. So, give
navigational bar. If theform is themthat impulse. Give away a
to large for the bar or page, add free ebook. Instead of
a hyperlink andsend them to a lettingthem see that the ebook is
popup or a separate page so that free, regularly charge for
the previouspage on your site theeBook. Six dollars is a good
doesn't disappear. It is easy for price, just explain them thatit
them toreturn to your main site. is a limited special offer.
2. Not only must the form be easy They will perceive it even more
to see, it also needs tobe easy valuable when there is aprice
to read. Label each field. I've connected to it. An example of
seen a few where Ididn't know the wording could golike,
what to enter. Be kind to "Normally this ebook sells for $6
computer readerssuffering from at [your web siteURL or even a
dry eyes, make the font large and middle man ebook site]." Always
easy toread. give them areason why you are
giving it to them free. Make the
3. Do you write your own ezine reasonbelievable.
articles? Add a "pleasesubscribe
here" line to your byline. Begin 5. Do you belong to networking
the line with abenefit they will groups, or attend otherevents?
get from subscribing and then add Invite everyone you meet if they
a fewinvitational words along would like toregister for your
with a URL hyperlink. ezine. Give them a story about
the free,but not so free, ebook few of their friends. You canalso
offer. Always, make this attend their networking events
offerlimited. In fact, have a and ask, ask, ask.
list of these free
but-not-freeebooks, written 7. Instead, or in addition to,
either by you, affiliates, or calling the gatekeepers youhave
from resaleright products. Move identified on the membership
them around. Put one on the lists, you can send them aletter
calendarfor January through of introduction -- a direct mail
December and then repeat them the piece. The piececan ask them (a
nextyear. Then in the third year, call to action) to visit your web
change it. Also, share withthem site formore information on your
how easy it is to opt-out if they newsletter and/or receive a copy
don't like the ezineand they can ofthe free but-not-free ebook.
keep the ebook.
8. Share the wealth. Exchange
6. Don't stop at networking recommendations to eachother's
groups, contact trade newsletter. Be prepared for these
orprofessional organizations you so that itdoesn't cost you
do or don't belong to thathave a valuable time when you are
high percentage of your type of working on adeadline. If you work
readers. Ask for themembership with a virtual assistant, let
list. Look for the people you themrespond to these
have identified asyour opportunities. Prepare three or
gatekeepers (people that know fourexamples and offer the
lots of others in yourtarget exchanger their choice to use
market). For accountants, it's onethat they feel is appropriate
lawyers and bankers.Call them and for their audience. Ask themfor a
introduce yourself. Ask if they reciprocal and equal
couldrecommend your ezine to a announcement.
you.Not one-way conversations
9. Make comments and include your (you write, they read).
byline at the end.Comments can be Providethe two-way with surveys,
product review on Amazon, ezines questions, contests, games,
you enjoy,or local newspapers. thingsthat they need to ask for
Give suggestions, share your are just a few. If you
storieson how it helped you, ask areoffering a contest, send them
questions, or give ideas a testimonial from the winner.If
thatemerged from your reading. you can, create an opportunity
Blogs are also good places for many winners. Itspreads the
tocomment on as well. hope.
10. It takes 7 times before Copyright, Catherine Franz. All
people start to trust. rights reserved.
Presentthem 7 opportunities to
have two-way conversations with
About the Author:
Catherine Franz is a Marketing & Writing Coach, niches,
product development, Internet marketing, nonfiction
writing and training. Additional Articles:
http://www.abundancecenter.com
blog: http://abundance.blogs.com
Read more articles by:
Catherine Franz
Article Source: www.iSnare.com
