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10 Rules To Keep Your Website Visitors Engaged



D


o you know that most            products and provide narrations.  
visitors leave a website        If you cannot leverage your kids  
within 10 seconds of            talents and you don't have time   
landing on the home page? And         to develop contents, buy them     
they may never return to the same     from online sources, like         
site. To keep your website            distributors of private level     
visitors stay longer, you need to     rights to articles and stock      
engage them. Follow these 10          photographs. You need a small     
simple rules to build a set of        content set to launch your web    
core loyal visitors who will          site.                             
return to your site frequently.                                         
                                      3. Ask your developer for some    
1. If you have a brick-and-mortar     sample websites he has developed  
business and you want an online       in the past and review them. If   
presence, don't just hand over        you find clutter, music,          
your printed brochure to the web      unprofessional graphics, etc. in  
developer for your site's             those sites, run away from the    
contents.                             developer. Tell your web          
                                      developer to use basic search     
2. Get good text, picture, and        engine optimization techniques    
video contents related to your        for your web site. Use a          
products or services and organize     developer who uses content        
them into categories for your         management systems (CMS) to       
website publication. How do you       develop websites. You or your     
get contents? You can ask your        kids and spouse will be able to   
kids to write contents for you.       maintain and add contents         
Today's kids are information          regularly to an CMS without much  
savvy and know how to do research     efforts.                          
on right topics. They can help                                          
take pictures and videos of your      4. You must have an About US page 



in your website that explains the     and services and ask for a        
expertise of your company and         premium price.                    
your unique selling proposition.                                        
Also, you should provide a phone      7. Promptly answer all your       
number and an e-mail address for      visitor's e-mail. This is one     
contact.                              thing you should never delay. Use 
                                      your visitors comments, e-mail,   
5. Publish a weekly tips section      and other form of communications  
in your website. If you are in a      to generate ideas for new         
business for a long time, you         articles and tips.                
have a wealth of knowledge about                                        
your business, market, and            8. Tell your web developer to     
technologies involved in your         include an RSS feed on your site  
business. Make it a habit of          and publish a filtered news       
jotting down one tip every day.       related to the market you serve   
You will have plenty of tips for      and emerging technologies in that 
your weekly publication.              market. Don't use a weather       
                                      report. Nobody comes to your site 
6. Don't use guest books,             to check the weather.             
testimonials etc. These are so                                          
Web 1.0 concepts. Use a forum.        9. Publish a frequently asked     
Let your customers interact among     questions related to your         
themselves. Develop a value           products and services. It helps   
network. You get into the             save your visitors' time and      
insights of your customers' minds     efforts when they are looking for 
by reading their posts and your       information on a particular topic 
visitors know your products and       related to your website.          
services by talking to each                                             
other. As a result, you will be       10. Did you know that the average 
able to provide improved products     person must be exposed to an      



offer around seven times before                                         
they will make a purchase? Make       Your website is your publishing   
your website an advertising           medium. It is not your online     
platform for your most popular        catalog. You want repeat visitors 
items. Advertise them through out     who spend their time at your site 
your site but don't use any           for valuable information. The     
'in-your face advertising'            possibility of visitors turning   
techniques. You can use side bars     into a paying customers improves  
for this type of advertising with     when they stick around your site  
interesting anecdotes, pictures,      longer.                           
etc. Be creative and use your         

                              
imagination.                          




About the Author:

Dr. Deepak Dutta is the creator of semanticbay.com - a social network site for article authors. His other website classifiedsforfree.com - is one of the oldest free online classifieds site.


Read more articles by: Deepak Dutta

Article Source: www.iSnare.com


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