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10 Mistakes To Avoid When Setting Up A Link Directory
hen adding a link paper first
directory to a web site Decide what names you are going
there are a few important to give each category in your
guidelines to observe. Ignore link directory. Make the names
them and it could affect your fit with the theme of your site
ability to build traffic through and try to avoid adding
reciprocal links and ranking with categories which are nothing to
the search engines. I know, do with what your site is about.
because I made some of these
mistakes and didn't have anyone For example if your site is about
to offer any advice or tell me Making Candles and Candle
what I'm about to tell you. Accessories, don't have link
categories for Computers & Games,
1. Don't create a directory or Search Engine Optimization
page with all your links on one etc. The reason is that if you
page want your site to achieve a good
You should have no more than 30 - ranking with the search engines
40 links to a page. The reason is your site should be built tightly
that some sites will not link to around your theme, in this
you if a page you put their link example Candles.
on has too many links, because it
dilutes the value of the link to 3. Only link to web sites that
them. To understand why, you need relate to your site theme
to know about Google Page Rank Make sure other sites have
and how it's passed to another something to offer your visitors.
site from your link page. That's This refers to item 2. If you
a subject too lengthy for this don't have categories for
topic. unrelated topics, you'll be less
tempted to link to them because
2. Plan your link directory on you don't have a category to put
them in. rank to fall to zero. As a result
your link partners may drop the
4. Choose names for link link they have back to you, which
categories that you want to use is not what you ever want to
now and in the future happen.
This is because you can't easily
change them later on. Once the 5. Avoid having sub-categories
pages are created by your link or sub sub-categories in your
manager software, it will use the directory
category names you give it. So if The reason for this is again to
you have a category called do with how search engines will
"Candle Power" it will create an rank your directory pages. If
html page called your directory pages are more
Candle-Power.html or something than two levels or two clicks
similar, using your category away from your main index or home
name. Once this page is found and page they will either not be
indexed by the search engines, in indexed by some search engines,
time it will gain Page Rank. or if they are indexed they will
achieve a lower ranking. Some web
If later, you change the category sites will not link to you if the
name to "Candle Lights" the link page you are to put the link on
manager software will create a is more than 2 clicks away from
new page called your home page because these
Candle-Lights.html and you will webmasters know what I've just
lose the page rank you had gained told you.
for the earlier page. If your
link partners linked to you 6. Ensure each page of your
because the page you put them on link directory has a link back to
had a good page rank, renaming your home page
the page will cause this page Once again the reason for this is
to do with how search engines schedule to check links and
will rank your directory pages, automatically send out emails to
so make sure these links are in webmasters when links are not
place. found will save you a lot of
time. Link management software
7. Don't be obsessed at that will automatically suspend
linking only to websites with a links and delete them if they are
good search engine ranking repeatedly not found is an added
Look first at whether the site bonus.
has anything to offer your
visitors. If it has poor or 9. Don't use standard
unrelated content don't link to templates that come with any link
it. If it has good related manager
content that compliments your own Link directory management
content but has zero or low page software comes with standard
rank, consider linking to it. templates that you must modify to
Later on you may be glad you match the look and design of your
provided a link, when it's page own web site. This requires you
rank improves. know something about editing a
web page using an HTML editor.
8. Don't use link directory Also don't use the standard email
software that doesn't templates, personalize them in
automatically check links some way, even if it's only to
Link directory software must be add your name.
able to check links to your web
site are still present on other 10. Don't assume you're
sites. Doing link checking finished once you've set up your
manually can be tedious and you link directory
have to remember to do it. Once you've done all the things
Software that you can set a I've suggested, you must test and
retest every aspect to ensure are removed or defective. Making
everything is working properly, sure it sends out email notices
before visitors arrive. correctly and check the
formatting is correct when they
This means making an add a link are received. You should also
request, as if you were a visitor check you can make backups of
to your own web site. Setting up your link directory database and
test links and making sure these be able to restore it in the
links are being checked by the event of a problem.
software so it detects when links
About the Author:
Tony Simpson is a Web Designer and Search Engine Optimizer who brings a touch of reality to building a Web Business. It's a No-Hype, No B.S approach from his own 5 years of experience. He provides advice, product reviews and products at http://www.webpageaddons.com Web Page Add Ons, Making Automation of Your Web Site Work for You.
Read more articles by: Tony Simpson
Article Source: www.iSnare.com
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