istake 6 – No Pay Per attention to having a
Click Advertising pay-per-click advertising either
The sixth mistake ties in through Yahoo or Google. They're
with the fifth mistake, and the two main ones and they reach
that’s a lack of pay-per-click about 90% of the search engine
advertising. And what’s traffic.
pay-per-click advertising? Well,
Mistake 7 – No Merging Online
if you go to Google and you do a with Offline
search on anything, you’ll see on
The seventh mistake is a lack
the right-hand side there are of merging online with the
ads. They look like little boxes. offline. And what I mean by that
You actually pay for when anybody is there’s very little thought
clicks on your ads.
about advertising your website
Now, if you're a local offline, in terms of classified
advertiser, you can get very ads, because if you're running
cheap ads by just advertising Google ads like the previous
locally in Google, and it’s very strategy, you can do split
easy to set up. So, you should testing quite easy and you’ll
really concentrate on whether find out which ad works best.
you're in Toorak in Melbourne or
Now, if that ad works the best
you’re on the Gold Coast or in a online, the wording’s also going
country town such as Coffs to work offline. So, simply get
Harbour, Albury - Wodonga that ad that works the best on
Pakenham, anywhere like that.
the Internet and use it in
You could actually do local classified ads. The other thing I
search engine, pay-per-click would add in there is a phone
search engine advertising very number when advertising
cheap, and you can also pick up offline.
national and international
So, really advertise your
traffic as well. So, pay website offline. Work out systems
to collect an email offline to important. We must think about:
bring online, and bring your how your business is set up; what
online offline as well. And there sort of staff can handle the
are many ways of doing that, but orders’ what can they do; what’s
you really must put these systems your strategy for merging your
into place to really get a lot whole business into the
more success on the Internet. website?
Work out systems that your
Because the business is the
sales people can use to follow up big part, the website is only one
leads from your website. Does marketing tool and one aspect of
each sales person have their own your business, but it’s a very
unique page? Do they have their powerful aspect because you don’t
photo and welcome audio? These need as big ads to sell. You just
things really help to connect need your offline ads to go back
with your clients or to your website and let the
customers.
website do the selling.
Mistake 8 – Tactics Vs
But what’s your strategy for
Strategy
doing that? And if you're
Another mistake is really big concentrating on tactics, you may
as well. It’s tactical versus be too haphazard. You need actual
strategical. Most businesses are strategy and structure and
very tactical. They’ll go out and systems that fit into building
they’ll do one tactic at a time. website success. Find out what
A tactic might be submitting fits into your business strategy,
articles or getting links so you and work your website backwards
can get more traffic, but what’s from there. Do you have procedure
your strategy?
manuals/ documents in place that
The strategy of the entire tie in with your website?
site and how that fits into the
Mistake 9 – No Immediate
strategic business is much more Action
The ninth mistake I see that people,” whatever your business
business owners make is a lack of is, “the 7 real estate mistake,”
incentive to take immediate or “How to increase your turnover
action by the end user. And using accounting, tax reduction,”
there’s very little on the anything. Whatever your business
Internet, very little reason to is, there’s always something you
call now or to ring you now or to can educate your end users and
email now. So, you must think of clients with, because people like
incentives.
to be educated; they don’t like
Now, an incentive could be a to be sold, because when you
free report (like this one), a educate, it actually sells itself
free DVD, a free quote, a free naturally, which creates
audio. So, all these things can excellent systems.
be available on the Internet.
So, think of ways to get
Now, for example, if you're a people taking action. It might be
hairdresser you could put, in your voice on the website
“Hairdressing tips to sign up for asking them to pick up the phone
a newsletter.” Simply these days and call you now, or directing
“Sign up for our free newsletter” people to leave email, leave
is not enough. You must give their name and you’ll get back to
incentive for people to leave them within 24 hours. Or it could
their name and email. You almost be a video of yourself talking on
have to sell the fact of people the Internet as well.
submitting their name and email
Mistake 10 – No Modern
to you, so really think of the Technology
incentives, what’s the bonus.
Which leads us to the tenth
I like to see a starburst on mistake, and it’s a lack of use
the website saying, “Free audio of modern technology such as
valued at $250 shows you the 7 video and audio on the
mistakes of termite pest control Internet.
Ten years ago, product called podcasting. Podcasting is
demonstration videos for business you can go and talk about
were very, very popular. And they anything that you like and
still are popular, but to use anything that ties with your
them on the website to show you business. You do that once or
your best use of products is very twice a week, you’ll get a lot of
powerful. So, if you’ve got a followers, a lot of listeners
product that can be demonstrated, coming to your website. And you
put it on the Internet as a can suck in a lot of traffic
video.
using podcasting and video, when
If you’ve got a service that done correctly. So, use modern
can be sold by showing, using technology and don’t be scared of
pictures and words, put that on it.
the website as well. You can use
Now, if you’ve got a TV
video to connect with your end commercial, put it on your
clients and you can also get website. Don’t be afraid to put
traffic.
it on your website, because if
If you can educate people, for it’s sitting there, what’s the
example, you can actually go to point? If you have to pay for it
UTube.com or Google video and put every time it gets aired at a
your videos up. That will also television station; and I used to
get you search engine traffic. work in television, I know about
Put an audio on your website, this; it’s dead time.
educate people about the uses of
But if you'll put it on your
your business, or you can use it website, you can make full use of
for the marketing, like I said your commercial and it doesn’t
earlier.
cost you any extra money when
So, think of modern uses, they play your commercial on your
because if you incorporate audio, website. Same for your radio ad,
for example, there’s a term put it online too.
You are welcome to pass this google_ad_height = 90;
report on to other Australian
business owners who may get google_ad_format =
benefits from the information "728x90_as";
presented.
google_ad_type = "text";
border-color: #FFFFFF;
background-color: #F5F7FB; google_color_border =
border-left: #BAC9FF 1px solid; "F5F7FB";
border-right: #BAC9FF 1px solid;
margin-top: 5px; margin-bottom: google_color_bg = "F5F7FB";
10px;" valign="top"
align="center"> google_color_link =
"0000FF";
type="text/javascript">
"http://www.isnare.com/adsense-al
t-728x90.php"; type="text/javascript"
google_ad_width = 728;
src="http://pagead2.googlesyndica
tion.com/pagead/show_ads.js">
Article Tags: business, put, website
