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10 Key Steps To Joint Venture Setup And Long Term Success
he goal of this article is 2. Choosing Quality Sites
to show you how to start Look for Quality growing sites
and maintain a successful within your niche market.
Joint Venture Program. Once you get a list of sites (I
suggest you break them down into
1. Choosing Good Partners groups of five) you should then
One of the keys to a successful go to www.Alexa.com and download
JV is to pick high quality and their toolbar. Check each site's
high traffic sites with which to overall growth rate and use the
partner. In this case, and below, "wayback" feature to get an idea
we will be using the example of about how much work they have put
selling an Ebook that you have into the site. Do not be
created. The topic of this surprised if there is no data
particular Ebook is "Bass available in a number of the
Fishing." An easy way to find categories; Alexa measures growth
potential JV partners is to go to rates of only the most rapidly
Google and type in the top three growing sites.
terms related to your topic. In
our example we type in "Bass You want to find the highest
fishing" Large mouth Bass and traffic growth sites possible.
Small mouth Bass. With the size Out of your first five sites pick
of the Internet, and the the top two growth sites and put
searching capabilities of Google, them to the side for future use.
you can write your Ebook on Take the other three sites and,
almost any subject and find a using the downloadable Google
large list of websites that cover tool bar
it. I suggest starting with a (http://toolbar.google.com), find
group of 50 sites, total, with out the page rank of the sites.
which to work. If the page rank is lower than
five I suggest putting them into
your "To contact later pile" If have their rankings go down. So
the page rank is five or higher really do your JV homework and
put them into your contact file. linking prior to contacting them.
(OK I am finished preaching about
3. Contacting Smaller Sites First that!)
Contact the smaller slower 4. Writing a Professional Contact
growing sites first. The reason I Letter.
suggested, putting the top two One of the keys to a successful
growth sites out of each five to JV is to prepare a professional
the side is because you are much contact letter that clearly
more likely to get a JV and states the benefits (percentage
reciprocal link from a smaller of sale) that the JV partner will
site when you are first starting receive. Another key point to
out. Once your site has reached a state is how many sites you are
page rank of five or above AND linked with and their average
with at least 10+ back links to page ranking. (Remember: five or
quality sites you can then above). It is imperative that you
contact the bigger sites. Lets make your letter short, concise
face it, not only do the sites and clearly stating the benefits
that sell your Ebook want to make to them. This is also the time to
a percentage of each sale, they mention the fact that you will
also want to increase their PR provide the partner site with all
ranking and number of quality the necessary ad copy, pictures,
linking partners. If you go to banners and ongoing emails that
the bigger sites on day one you they will need to promote your
are much more likely to get a product so they can get paid.
"no" than if you build your site Before contacting the JV partner
rankings and links first. Big you will also want to set up an
sites, above all, don't want to affiliate program through
www.shareasale.com or with spam filters today some of
www.clickbank.com. My point is: your emails will get filtered
the simpler you make things for out. When you call do not be
the JV partners the more positive totally shocked to hear they did
responses you will have. not receive your email. If they
did not receive the email ask
5. Making A Show of Good Faith. them if you can send a copy of
It is a very good idea prior to the email to them immediately.
contacting potential JV partners Give them your email address and
to create a link on your site to ask them to add it to their
the potential partner's site. Try address book so future emails
to use their logo or links they will not be blocked.
have already created. If there is
a copyright notice on the site, 7. Notification of Sales
create a test-based ad instead. Set up an automated email to
Once you set up the link, notify the JV when they make a
preferably on your partner's page sale.
or home page at the bottom, you It always blows my mind that
should contact each site. See our people don't do this. Think about
www.Home-Business-Success.biz it, if you got a short email
site for an example. every time you made a sale for
someone you are JV partnered
6. Follow up Follow up Follow up. with, wouldn't it motivate you
It is extremely important to even more to sell the product? I
follow up until you get a look forward to opening my email
definite answer, yes or no. I and seeing how many sales I made.
suggest that you give the It is like Christmas every day!
prospective JV site a call the Please do not overlook this
day after you send the email. One simple but important and
thing to remember also is that effective way to motivate your JV
partners. Jeff wrote an excellent 9. Starting a Newsletter For Your
article on this specific topic JV Partners.
which is listed on our website This is an excellent tool for
under "Jeff's Opinion". It is a introducing new products. You can
great read and contains valuable also use this tool to form
information. I suggest you check competition between your JV
it out. partners to see who can sell the
most of your products. It is also
8. Praise Where Praise Is Due a great idea to include any new
When your JV partner makes their partner sites in your newsletter.
first sale, email them and This will help motivate the new
congratulate them. This is an JV partners. A newsletter is
excellent time to introduce new great for building a sense of
products for additional ventures community. When preparing the
as well as a great opportunity to newsletter try to include at
make some suggestions about least one article about Internet
placement of your ad. Both of you marketing, one on your niche
would benefit even more from your area, one listing any current
ad being placed in the upper left specials, one listing new
of the JV partners' website. This products you are selling for
is one of the top 3 grossing other people/sites and finally
areas in which to put and ad. one open area for facts,
Your JV partner might not be as questions, and suggestions from
knowledgeable in some areas as your JV partners. Remember, the
you are, so go ahead ask for more you involve your JVs and
better positioning and assist include them in decisions, the
them with any relatively quick more they will want to sell your
tasks that you can to help them products. Post issues of the
get more traffic. newsletter on a page in your
site. The more content you have
about your niche area the better. in the letter to your JV
Also include any testimonials newsletter page as well as your
from both clients and JV testimonial page. Be prepared to
partners. Please remember: high pay super-affiliates a higher
quality content is king! People percentage of each sale. The
need a reason to keep coming back volume of traffic that the site
to your site. Provide them with brings you should make up the
new articles at least every two lost percentage. For example, if
weeks. If 100% necessary, you can you pay your smaller site JV
go to a site such as partners 40%, be prepared to pay
www.isnare.com and find free the large sites at least 50%. A
articles to use on your website. good incentive for the larger
I strongly suggest, however, that sites is a sliding scale JV
you write as many articles as you partnership, such as: for the
can yourself. JV partners like to first 100 of your Ebooks that
read what you are all about. You they sell they get 50%, for the
can submit your article to sites next 150 they get 55% and so on.
such as www.Articlecity.com for The key is volume of sales.
more traffic and the search
engines love content - the more 10A Always ask for backlinks.
high quality the better.
www.H-B-S.biz is currently
10. Contacting Larger Sites. looking for high quality JV
Once your page rank is over 5 and partners for both products and
you have 10+ linking partners you link exchange. Please contact us
are ready to contact the bigger at
sites. You should adjust your JV steve@Home-Business-Success.biz
request letter to reflect the if your page rank is 5 or above.
successes you have had since you We invite niche sites even if not
started your site. Include links in the Home Business area. If
your PR is not five or above but
you have some awesome products, Now get out there and kick some
we can still cross-sell products. butt! You can do it! If you have
I am not meaning to be rude, but any questions or comments please
please no contact from link feel free to contact me at
farms. We will not exchange links steve@Home-Business-Success.biz
with you.
About the Author:
Stephen Mistretta is a member of www.Home-Business-Success.biz
You can contact him at: steve@Home-Business-Success.biz
Read more articles by: Stephen Mistretta
Article Source: www.iSnare.com
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