ith the holiday season experience. Organize your
ramping up, shoppers are products in a way that makes it
coming online in droves. easy for customers to zero in on
In fact, online holiday sales what they’re looking for. Group
this year are predicted to items into categories such as
increase twenty percent, as “Gifts for Him,” “Gifts for Her,”
consumers grow more and more “Toys for Ages 2-4,” etc.
accustomed to the ease and
convenience of shopping online. 3.Offer gift certificates.
Internet business advisor Ana Explains Rincon, “Many buyers
Rincon (exactly what to
href="http://OnlineBusiness.About get, and a gift certificate is a
.com" great alternative.” With online
title="http://OnlineBusiness.Abou delivery, buyers can purchase all
t.com" target="_blank">on
color="#001000" Christmas Day and still have
size="-2">http://OnlineBusiness.A purchases reach their recipients
bout.com) reveals on time.
ten tips for increasing your
online sales over the holiday 4.Offer gift wrapping and gift
season: cards. People shop online to
save time and avoid hassles. They
1.Fine-tune your website. don’t have time to physically
The biggest buying season of the receive the gifts they order, and
year is not the time to have a then wrap and resend them. By
slow-loading site or pages not providing this service, you add
found — busy holiday shoppers value to your products and gain a
won’t wait around. competitive edge.
2.Guide your customers’ 5.Offer wish lists. Many
shopping cart systems already size="-2">http://Shopping.orghave a wish list feature built nt>, seventy-five percent of
in. Shoppers should be able to consumers view free shipping as a
choose what they like from your major selling point. When they
site, create a list, and store it don’t have to calculate those
there for other buyers to extra fees, it’s that much
reference, or have it emailed simpler and more convenient for
directly to them. them. So in the end, both you and
your customer are happy.
6.Make shipping and delivery
information highly visible on 8.Utilize pay-per-click
your website. Holiday advertising. This type of
shoppers’ number one concern is marketing produces quick
that their recipients’ packages turnaround. Decide on your budget
arrive on time. Make it easy for and keywords, but be flexible as
your customers — tell them you go and make adjustments as
exactly how many days they have needed.
left to order and be sure their
gifts will get there by 9.Build an email campaign
Christmas. around the holidays. Suggests
Rincon, “Use your newsletters and
7.Offer free shipping. emails to share gift tips and
You’re not taking a loss here — announce special sales. Mix
you’re just building those informational newsletters with
costs into your price. promotions and product specials.”
According to a survey by href="http://Shopping.org" 10.Offer multiple payment
title="http://Shopping.org" options. Buyers expect to be
target="_blank">color="#001000" PayPal and other alternative
payments are becoming more season, there’s plenty of profit
widespread. You severely limit to go around the eCommerce
your sales and your customers industry. By employing these
when you only accept payments by simple techniques in your
money order or wire transfer, so e-business, you can maximize your
offer as many options as you can. share of those sales and cash in
on the year’s busiest retail
With online sales projected at 33 season.
billion dollars this holiday
About the Author:
Product Sourcing Radio is Created and Hosted by Chris Malta and Rob Cowie of WorldwideBrands.com, Home of OneSource: The Internet's Largest Source of Genuine, Factory-Direct Wholesalers for online sellers. Click Here for FREE E-Biz & Product Sourcing info!
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